After a briefing session with you (our client) we do a market analysis to sum up your target audience and market segment.
We get to know you a little bit better and find out where it is you came from and where it is you see your business going. This allows us to have a detailed and accurate starting point.
Our aim is to build client relationships from the get go.
Now that we have a clear understanding of your brand
personality and objectives, we can go to the drawing board.
That’s where we make your brand work for you, to help you achieve the maximum results.
Design is the silent
ambassador of your brand.
— Paul Rand
We put all the loose ends together to create that perfect language for your brand, the ONE language no one else has. It is of utmost importance to
be differentiated in a very
cluttered market and that
is our aim.
We focus on making all the
design elements mirror who and what you are.
Everything is designed.Few things are designed well.
— Brian Reed
Your brand language creates company culture, and the culture shapes the values. You need to be consistent and apply your brand language throughout all the aspects/sectors of your brand.
Your brand will instill ideas and emotions in your target audience, employees and prospective client – make sure your brand language is accurate in representing what it is you stand for.
WHY USE US?
We pride ouselves in our attention to detail and give careful consideration to the unique and individual needs of each client. We meet every client brief with creativity, expertise and the experience required to successfully bring a brand to life – hence our slogan – giving life to design.
Our process is full proof and has been tried & tested to give succesful results. We strive to deliver excellence and make your brand work for you and your business. Allow us the privelage to help you build a lasting brand.
Brand essence is the simple honest & lasting impression that customers associate with your brand, your reputation.
For example: Nike = Hero
Virgin = the rebel
Red Bull = Explorer
Volvo = trust
Brand archetype is the distinguishing characteristics (the brand’s personality traits).
For example: aproachable, dependable, ethical, conservative, exciting, spirited, young competent, athletic, rugged, friendly,
daring, relaxed, vibrant, cheerful, etc.
Your brand reflects the way your business behaves and the way it portrays itself; your logo is just one of the ways your business makes itself visible.
What does the brand stand for – a promise of value to be delivered – a belief from the customer of what will be delivered & experienced by them.
For example: innovation, flexibility, partnership, honour, dependability, intergrity, loyalty, expertise, trustworthiness, relationship, leadership, etc.
Your brand values will define what your business stands for and will inform your decision making on many levels, from recruiting staff with the right attitude and approach to choosing the promotional methods that you use.
Key benefits delivered by the brand:
– NON TANGIBLE –
For example: One-stop shop, convenience, credibility, value, stability, trust, clarity, efficiency, capability, attention to detail, consistency, hi-performance specialists, choice, etc.
What are the measurable brand attributes (what does the brand offer).
– TANGIBLE –
For example: Product, service, product quality supply network, technical support, product range, pricing, assistance, flexible delivery, reliability, etc.
A brand has to be nurtured. It takes time, thought and consistent application. But it does not have to take big budgets. It is a mindset that requires both discipline and passion. It’s about caring for the big picture & the small detail.
When managing your brand, keep these three benefits at the front of your mind.
Credibility | Clarity | Consistency
K-REATIVE Marketing and Design
Block A, 3rd Floor, Corobay Corner Building, c/o Aramist & Corobay Avenue, Menlyn Maine, Waterkloof Glen
012 365 2910